- What’s New
- Luma AI’s Ray3 video model is now integrated into Adobe Firefly, allowing users to generate cinematic, high-quality video clips up to 10 seconds long.
- Ray3 supports native High Dynamic Range (HDR), delivering richer contrast, deeper shadows, and brighter highlights in professional-grade formats.
- The model is built on a new multimodal reasoning system, enabling better understanding of user intent and delivering production-ready assets in complex scenarios.
- Creative Workflow Integration
- Content creators can utilize Ray3 in Firefly’s Text to Video feature to quickly generate b-roll or background footage for various platforms.
- Filmmakers and visual storytellers can use Ray3 in Firefly Boards to explore visual directions, environments, and camera perspectives during the planning phase.
- All creations with Ray3 can be synced to Creative Cloud accounts for further editing and refinement in Adobe applications like Premiere Pro.
- Access and Availability
- Ray3 is available exclusively in the Firefly app and Luma AI’s Dream Machine platform for early access users.
- Adobe Firefly customers on a paid Firefly or Creative Cloud Pro plan can enjoy unlimited generations with Ray3 through October 1, 2025.
- Ethical Considerations
- Adobe ensures that none of the content generated in Firefly will be used to train generative AI models.
- All AI-generated content includes Content Credentials, providing transparency about the AI used in the creation process.
Credits & Original Links:
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