Tapestry, the parent company of Coach and Kate Spade, has integrated Adobe Substance 3D into its Digital Product Creation (DPC) workflow. This adoption allows the company to make faster design decisions, reduce physical prototyping, and enhance sustainability across multiple product categories, including handbags, footwear, jewelry, and small leather goods.
Key Highlights:
- The DPC team in NYC bridges gaps between product developers, designers, manufacturers, and merchandisers.
- Digital twins provide early visibility, allowing faster co-creation and iterative feedback.
- Benefits of this workflow include speed, agility, accuracy, cost efficiency, and sustainability.
A notable success story involved a project stalled at the supplier level for two years. By leveraging Substance 3D Painter for visualization and 3D printing for prototyping, the DPC team moved the project from concept to approved design in just two weeks, resulting in successful commercialization.
The workflow follows a “create once, use many” approach:
- Begin with a concept sketch or design card.
- Use tools like Rhino, CLO 3D, or ZBrush for 3D modeling.
- Apply Substance 3D Designer, Sampler, and Painter for materials and texturing.
- Finalize with Substance 3D Stager for rendering high-quality digital assets usable throughout the product lifecycle.
This integration demonstrates how digital twins and 3D workflows are enabling fashion companies like Tapestry to be faster, more efficient, and environmentally conscious in product development.
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