In the digital age, every interaction—be it loading a webpage, streaming a video, or receiving a push notification consumes energy, often derived from fossil fuels. The internet's share of global greenhouse gas emissions is estimated at approximately 3.7%, comparable to the airline industry. As digital technologies evolve, this figure is projected to rise.
UX designers play a pivotal role in mitigating this impact. By making intentional design decisions, such as optimizing data transfer, reducing processing power, and streamlining user workflows, designers can significantly decrease the energy consumption of digital products.
Implementing principles like minimalism, efficient task completion, and the use of lightweight assets not only enhances user experience but also contributes to a more sustainable digital ecosystem.
